Model This: Baseline Attribution Modeling in Google Analytics
Ashton Howe
November 1, 2017
Baseline attribution in Google Analytics provides a basic tool set to understand how your marketing channels are impacting your bottom line.
6 Ways to Use Attribution Modeling in the Google Digital Marketing Stack
Ashton Howe
The Google Digital Marketing stack gives you the dexterity required to customize your attribution program to specific business goals.
The New Frontier of Attribution with Google
Anton Lipkanu
August 7, 2017
Google will soon be releasing a unified solution for all our media measurement woes. Or, at least, a lot of them.
Google Attribution 360, an enterprise level attribution solution, will allow users to build accurate attribution models on top of the centralized data of their full media efforts. Here we take a look at the early capabilities and benefits.