Google Digital Marketing Wins Against Adobe Marketing Cloud
Greg Sobiech
August 15, 2017
Native integration and forward thinking solutioning positions the Google Digital Marketing (GDM) stack ahead of Adobe Marketing Cloud (AMC). Here’s how:
Google Retains Position as AdTech Leader: Thoughts from the Next Conference
Greg Sobiech
June 7, 2017
Google is committed to dominating the AdTech space by offering a fully-integrated marketing platform. With a clear shift away from legacy cookie-based measurement, consumer-based marketing comes into focus with Google’s cutting edge solutions for Media Activation, In-Store Measurement, and Attribution.