The truth hurts. Until it helps.
The decision to hold your data accountable can feel like a cruel process. The more we challenge it, the more historical inefficiencies appear. But the pain is only temporary. Through proven technological solutions and rigorous data science, we transform your information into a marketing strategy that works for you.
Let us help you refine customer acquisition, increase conversions, and strengthen ROI with the power of honest marketing data.
Challenge
To expand reach and generate consumer demand in a way that was both measurable and actionable.
Action
The implementation of a Display prospecting program in the DoubleClick suite, tied back natively to Google Analytics 360 for customer journey measurement and custom attribution modeling.
Technology
Google Analytics 360
Google Tag Manager
DoubleClick Campaign Manager
DoubleClick Bid Manager
Google Cloud
DoubleClick Creative Services
Results
20%+
Increase in Revenue
20%+ increase in year over year same-market bookings, and 20%+ increase in year over year attributable digital revenue.
“We were happy to discover that with Attribution in Google Analytics 360 we were able to develop a higher comfort level with Programmatic Display. We are now able to drive bookings with a positive ROI using a customized first-touch & click-in-path model. We also see a double-digit year over year increase in same-market bookings”
Jesse Henson
VP of Marketing, Bookit.com
Challenge
To understand the post-view halo effect of Display on other channels, and reallocate marketing budget cross channel in the most efficient manner.
Action
Data centralization with a Google Analytics 360 + DoubleClick Suite integration that provided a holistic view of all digital marketing initiatives, and custom attribution modeling that demonstrated media efficacy within the context of customer journey.
Technology
Google Analytics 360
Google Tag Manager
DoubleClick Campaign Manager
DoubleClick Bid Manager
Google Cloud
Results
25%
Increase in Digital Conversions
25% increase in year over year digital conversions
“We’ve dramatically changed the way we evaluate display performance. We are able to give display proper credit because we can measure the post-view ‘halo’ effect on other marketing channels.”
Edward Gager
Senior Digital Marketing Manager, Gerber Life Insurance Company
Challenge
To solution a Marketing Business Intelligence program that centralized data for easy insight generation against their digital marketing channels.
Action
A full data audit, robust data mart build, ETL (extract, transform, load) automation, attribution modeling, and reporting generation.
Technology
Google Analytics 360
Google Tag Manager
DoubleClick Campaign Manager
DoubleClick Bid Manager
Google Cloud
Results
13%
Increase in Media Efficiency
13% increase in digital media efficiency
"Delve Partners has helped us greatly strengthen our Business Intelligence capability by creating a range of invaluable reports from Web Analytics to sales trends to detailed Merchandising data. Importantly they also helped us define data terms and sources to create a single, reliable version of the “truth”. They have layered over the data and reporting with insightful analysis and actionable conclusions."
Patrice Varni
SVP Marketing, Tempur-Pedic