The New Frontier of Attribution with Google
Anton Lipkanu
August 7, 2017
Google will soon be releasing a unified solution for all our media measurement woes. Or, at least, a lot of them.
Google Attribution 360, an enterprise level attribution solution, will allow users to build accurate attribution models on top of the centralized data of their full media efforts. Here we take a look at the early capabilities and benefits.
Google Retains Position as AdTech Leader: Thoughts from the Next Conference
Greg Sobiech
June 7, 2017
Google is committed to dominating the AdTech space by offering a fully-integrated marketing platform. With a clear shift away from legacy cookie-based measurement, consumer-based marketing comes into focus with Google’s cutting edge solutions for Media Activation, In-Store Measurement, and Attribution.