Model This: Display Attribution Modeling in DoubleClick Campaign Manager
Ashton Howe
November 2, 2017
Display attribution modeling in DoubleClick Campaign Manager generates a single source of truth for metric volume and provides additional modeling capabilities to understand how your paid media is driving growth.
How To Garner 6 Figure Insights From Your Doubleclick Campaign Manager ad server
DELVE
July 1, 2016
Best practices that will allow you to garner six figure insight from your Doubleclick Campaign Manager ad server.