Model This: Display Attribution Modeling in DoubleClick Campaign Manager
Ashton Howe
November 2, 2017
Display attribution modeling in DoubleClick Campaign Manager generates a single source of truth for metric volume and provides additional modeling capabilities to understand how your paid media is driving growth.
How To Garner 6 Figure Insights From Your Doubleclick Campaign Manager ad server
July 1, 2016
Best practices that will allow you to garner six figure insight from your Doubleclick Campaign Manager ad server.