Friday Must-Read Links: Back from Vacation Edition
Susan Esparza
January 12, 2018
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Happy new year and happy holidays! We’ve been away taking care of business and family and now we’re energized to begin 2018 with a bang. This week, we're talking programmatic, ad blocking and those darn millennials.
Friday Must Reads Links – Welcome to December
Susan Esparza
December 1, 2017
The final month of the year is upon us, and if you're like me, you're already convinced it's practically January. But before we move into the new year, let's take a look back at four articles from November that will make you a smarter, wiser person. In this edition: Honest data, Net Neutrality, the GDPR, and Customer Ecosystems.

Plus, a picture of a cute dog.
Friday Must-Reads for Thanksgiving Week
Susan Esparza
November 24, 2017
The best deal of Black Friday is right here: four must-read articles. This time, we’re dipping into programmatic, last-minute shopping engagement and purchase intent.
6 Simple Ways to Clean Up Your Data
Andy Semenihin
November 22, 2017
Implementing and fine-tuning the full stack of Google 360 Suite products to meet the demands of your organization takes time. But we strongly believe that this journey must start with cleaning up data in your Google Analytics account. Accurate and reliable incoming data is a ‘must-have’ when it comes to using the cutting-edge analytics solutions to make the best business decisions.
Where Customers Roam
Susan Esparza
November 20, 2017
In 2018, customers, not cookies, will be the golden metric. The ability to build, analyze and act upon a robust customer profile is critical to success for any business with an online presence.
What Happens Without A Measurement Strategy?
Susan Esparza
November 16, 2017
Starting a new ad campaign takes a lot of work. There are creatives to build, and audiences to target. There are meetings to have and objectives to meet.

And after weeks or months of work by sometimes dozens of different professionals on your team, you launch your campaign and eagerly await the sales to start rolling in.

Perhaps at this moment, you remember to tell your analytics team about your new campaign. Or perhaps, you get a message from your analytics head, "Hey, boss, did we launch a new campaign or something?"
Model This: Custom Attribution Modeling in Google Analytics 360 + DoubleClick Suite + BigQuery
Ashton Howe
November 3, 2017

Over the last several posts, we've discussed baseline attribution using free tools and built up to more sophisticated versions using enterprise level insights. But what if you’d like to take customized action against the full view of marketing events? What if you need to bridge the gap between paid and organic, owned and earned media, and need to ensure your solution accounts aptly for undulating, cross channel, multi device customer journey? What if you have onboarding needs for CRM, email, DMP, or offline transactional data? In order to get the most complete look at your data, you need the most complete integration of tools.
Model This: Custom Attribution Modeling in Google Analytics
Ashton Howe
November 2, 2017
Custom attribution in Google Analytics provides a rules-based model to assign conversion credit to touchpoints in a way that makes the most sense for your business.
Model This: Baseline Attribution Modeling in Google Analytics
Ashton Howe
November 1, 2017
Baseline attribution in Google Analytics provides a basic tool set to understand how your marketing channels are impacting your bottom line.
How to Show Count of Google Analytics Sessions using Big Query
Andrey Safonov
August 17, 2017
A step-by-step guide for showing "count of sessions" in a way that makes sense