Six Ways to Use Attribution Modeling in the Google Digital Marketing Stack
The Google Digital Marketing stack gives you the dexterity required to customize your attribution program to specific business goals.
How to Show Count of Google Analytics Sessions using Big Query
A step-by-step guide for showing "count of sessions" in a way that makes sense
Which Version to Choose? Google Analytics 360 vs. Google Analytics
A guide for evaluating which version of Google Analytics is right for your business
Who’s Your Target Audience? Know Unequivocally via Audience Center 360
Through the use of AC 360, Marketers are finally able to have a consistent, holistic, and aggregated view of a customer - view how.
How To Save Big Money With One Simple Strategy
Learn how you can save big money and in the same time achieve great results with real-time bidding (RTB).
Essential Steps For Starting Out In Programmatic
Today we are going to simplify the complex landscape of programmatic advertising and review five essential steps for getting you started.
Authentic ads and performance – notes from CleanAds I/O
Interestingly enough, both Double Verify and Integral Ad Sciences (both vendors are used by Delve when managing programmatic for clients), focused their presentations less on fraud and more on view-ability and measurability of ads.
DELVE sponsors private equity / VC event, Peak Pitch
Last weekend Delve was a proud sponsor of the Peak Pitch event organized by Primary.vc.