DELVE
January 17, 2018
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Having clean ecommerce data in Google Analytics is both necessary and sufficient to a good ecommerce implementation. Only GA can give you a holistic view on how all ecommerce-related actions on the site are measured.
The Enhanced Ecommerce plug-in for Google Analytics provides visibility into the user’s online shopping experience and is invaluable for marketers seeking to optimize the process of making a purchase on their site. Having the ecommerce tracking set up correctly ensures that you will get actionable insights into whether your site’s customer experience is driving users to the desired action – purchase. On the other hand, multiple bugs and errors might prevent you from seeing the real picture. Implementing Enhanced Ecommerce is always a hurdle and this post was created to help avoid widespread pitfalls.
Susan Esparza
January 12, 2018
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Happy new year and happy holidays! We’ve been away taking care of business and family and now we’re energized to begin 2018 with a bang. This week, we're talking programmatic, ad blocking and those darn millennials.
Alex Smith
January 9, 2018
It’s impossible to win with programmatic, or that’s what I hear. Despite advances in technology, better understanding of attribution, more flexibility in presentation and deeper inventory, programmatic is still seen as a risk even among the most senior marketers.

Here are the top 4 ways to fail with programmatic this year
Susan Esparza
December 1, 2017
The final month of the year is upon us, and if you're like me, you're already convinced it's practically January. But before we move into the new year, let's take a look back at four articles from November that will make you a smarter, wiser person. In this edition: Honest data, Net Neutrality, the GDPR, and Customer Ecosystems.

Plus, a picture of a cute dog.