5 Reasons Google Tag Manager is the Best Tag Management Solution
Anton Lipkanu
August 25, 2017
With Google Analytics as the gold standard for web analytics measurement, it makes sense for Google to provide a cohesive platform that plugs and plays seamlessly with this celebrated tool. While both Google Tag Manager and competitor Tealium provide a single tracker and intuitive interfaces, GTM takes flexibility and control a step deeper in five key areas.
Six Ways to Use Attribution Modeling in the Google Digital Marketing Stack
Ashton Howe
August 22, 2017
The Google Digital Marketing stack gives you the dexterity required to customize your attribution program to specific business goals.
How to Show Count of Google Analytics Sessions using Big Query
Andrey Safonov
August 17, 2017
A step-by-step guide for showing "count of sessions" in a way that makes sense
Google Digital Marketing Wins Against Adobe Marketing Cloud
Greg Sobiech
August 15, 2017
Native integration and forward thinking solutioning positions the Google Digital Marketing (GDM) stack ahead of Adobe Marketing Cloud (AMC). Here’s how: