Our story
Delve Partners was established on a beautiful fall day in October 2007, and we’ve been growing steadily ever since.
Delve’s brief history
LasikVisionInstitute.com wants to improve registration conversion. Greg sets the ground for an Omniture SiteCatalyst “Deep Dive” and creates three 100-page presentations. The project culminates in a six-hour meeting at the client’s office in Florida; Greg takes a weekend off afterwards to recover.
A large ecommerce website wants to improve its conversion to purchase and conversions to an “info kit”. Working with Omniture SiteCatalyst and then Google Analytics, we execute a series of tests that 12 months later increase conversion by… wait for it… 65%! This generates millions in incremental annual value (and the client loves us).
HairClub.com reached out to us to help with their website analytics. Using Omniture SiteCatalyst with Google Analytics, we’ve provided support around site optimization ever since, including one minor and one complete site redesign.
Delve moves out of Greg’s garage into a slick new SOHO office. Delve now has over 10 clients, including Mikasa.com, Sony Entertainment Television, Anthem Education Group, and many others. Practice areas start to develop that focus on a) e-commerce companies, b) lead generation companies and c) content companies. Delve stays committed to focus on Google Analytics and Omniture SiteCatalyst.
Delve starts to combine behavioral data from website analytics with transactional data from their back-end customer warehouse. We start to do more and more website intercept and e-mail surveys, retaining the customer’s voice on top of quantitative data.
We continue to be the Holy Grail-toting, crystal ball-giving, marketing intelligence engine that could. And we would love to have more of you join us on the journey to awesome, sales-generating success.
