Our process
We want to help (and ultimately prove that our fee can pay for itself a hundredfold in incremental revenues or cost savings).
1. Business 101
We start every engagement by getting to know you and your business. We learn to understand where we can have the most impact and then provide qualitative and quantitative answers to all your (marketing) ails.
2. Review Existing Data
Some of our clients are simply looking to generate leads on their website. Other clients have a call center and invest in television and print media as well as online. Other clients offer financing to stimulate sales. We collect all your data to connect the dots to get a full picture of your business and what can drive it further.
3. Audit Data
We will typically review your Google Analytics or Omniture SiteCatalyst implementations first. In almost every case we find problems — revenue isn’t tracked correctly, pages are mistagged, etc. We also review your customer transactional data, which is typically “raw” or not in a format that’s usable. Then, we arrive at what might be our (and our clients’) favorite part: we fix all of this! We normalize and index the data, create a merchandising taxonomy, a unique customer definition and take care of any exceptions.
4. Reports, Reports, Reports
Reports are fun (if you don’t have to make them). We will generate daily, weekly and monthly reports to give you a sense of where you’re headed and allow us to monitor your business for revenue growth opportunities, trends, and more of those wonderful answers you’re looking for.
5. Generate Insights
This is the part where we work some Delve magic and turn reported data into something you can use. We connect the dots for you, show you how a promotion is driving traffic while lowering your AOV and help you understand where you can improve business.
6. Optimize and Grow
Insights will give birth to ideas that will save you money or make you more money. We perform many A/B website tests to increase conversion and for some clients have increased conversion by as much as 65%. Statistics also show that when we help with targeted e-mail marketing, we are able to grow revenue per e-mail sent by up to 40%. It’s only upward and forward from here!
7. Close the Loop
As we optimize your acquisition, conversion and retention metrics, your metrics will improve, and those improvements will reflect in your reports. New benchmarks will be established as your cost per order declines, conversion increases or customer lifetime value grows. We will then repeat the process, to continue to grow and measure, because there is no end to a success story…
