Google Attribution 360
Give credit where credit is due
Attribution 360 helps you understand how people engage with your brand across the entire customer journey: cross channel, cross device, cross linearity.

With seamless data onboarding, Attribution 360 provides data-driven analysis of your complete marketing efforts.

It’s never been easier to determine optimal budget, ideal marketing mix, and the quickest path to increased ROI.
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“Attribution 360 will redefine how we maximize digital RoAS and compete against our peer group.”
VP of Marketing, Travel Industry
Cohesive View of Your Customer
Onboard all available data streams to create a cohesive view of the customer journey. Cross channel, cross device, cross linearity; understand which media touch points are influencing your bottom line.
Native Integration with Google Technology
Integrate your Google-based site and media data with Attribution 360 in only a few clicks. Direct data pipelines remove issues with tagging maintenance and margin of error seen with third party solutions. Minimize cookie drop off, eradicate cost discrepancy, all while maximizing accurate results.
Seamless Data Activation
Port attributed conversions directly back into your Google-based marketing technology for a closed loop optimization engine that helps you work smarter. No proxies or guesswork, only insights made actionable within your media buying platforms.
The 360 Suite Advantage
With seven measurement solutions in one package, the Google 360 Suite provides an unprecedented tool set for your business:

Attribution
Enterprise Analytics
Tagging
Site Optimization
Data Visualization
Market Research
Audience Management