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How to Segment Your First Party Data to Maximize Programmatic Advertising ROI
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READ OUR WHITEPAPER AND YOU'LL LEARN ABOUT:
1
Current Visitors - how to retarget better.
Improve retargeting efforts using the conversion funnel as a lens to assess performance.
2
Past Buyers - How to bring back old, likely dormant, customers.
Cookie mapping old customer records as a way to reactivate dormant customers or perform hybrid prospecting
3
Prospects - How to use insights from retargeting to inform your prospecting goals.
How to utilize what you learned so far for prospecting.
4
Attribution - How to properly assign credit among the three strategies to "reward" (and "penalize") the appropriate campaigns.
Delve helps small- to medium-sized businesses and global brands manage high-performance programmatic advertising with a unique analytics approach.
Our clients include:
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