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big query, google analytics
How to Show Count of Google Analytics Sessions using Big Query
A step-by-step guide for showing "count of sessions" in a way that makes sense
1st party data, big query, google digital marketing
Google Digital Marketing Wins Against Adobe Marketing Cloud
Native integration and forward thinking solutioning positions the Google Digital Marketing (GDM) stack ahead of Adobe Marketing Cloud (AMC). Here’s how:
Which Version to Choose? Google Analytics 360 vs. Google Analytics
A guide for evaluating which version of Google Analytics is right for your business
GA360 Suite, Website Analytics
Who’s Your Target Audience? Know Unequivocally via Audience Center 360
Through the use of AC 360, Marketers are finally able to have a consistent, holistic, and aggregated view of a customer - view how.
Real-time bidding (RTB)
How To Save Big Money With One Simple Strategy
Learn how you can save big money and in the same time achieve great results with real-time bidding (RTB).
GA360 Suite, Google Analytics Premium, Website Analytics
Improve Your RoAS In One Day With Google Analytics Premium
Having an analytics tool is table stakes. Now that you are here at the table, let’s discuss how to parlay your smart decision into improving your RoAS in just one day.
Essential Steps For Starting Out In Programmatic
Today we are going to simplify the complex landscape of programmatic advertising and review five essential steps for getting you started.
Doubleclick Campaign Manager
How To Garner 6 Figure Insights From Your Doubleclick Campaign Manager ad server
Best practices that will allow you to garner six figure insight from your Doubleclick Campaign Manager ad server.
Google Analytics 360 Suite – go from insight to impact, faster
Google announced today the release of the "Google Analytics 360 Suite".
Implement Google Tag Manager: Data Layer
In this post you will learn how to correctly place and implement Data Layer as part of Google Tag Manager setup on a website.
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Google Analytics for Small Business
Google Tag Manager
Google Analytics for Enterprise
Analytics 360 (aka GA Premium)
Tag Manager 360
Audience 360 (paid, coming soon)
Studio 360 (paid, coming soon)
Optimize 360 (paid, coming soon)
DoubleClick Digital Marketing
DoubleClick Campaign Manager
DoubleClick Bid Manager