Case Studies
Toys “R” Us

Toys"R"Us is the leading kids store for all toys, video games, dolls, action figures, learning games, building blocks and more

Problems

Lacked trust in web analytics data: Toys”R”Us lacked ownership over the analytics process

Needed automated reporting: One poor soul at Toys”R”Us was spending upwards of 20 hours per week simply to maintain reports

Approach

Trust in Data:

– Reviewed the SiteCatalyst implementation at national and regional level
– Partnered with IT to re-implement SiteCatalyst as necessary

Automate Reporting:

– Define a Data Dictionary for all site metrics
– Create data visualizations for all organizational levels
– Pulled data into an Amazon Datamart
– Interfaced with the data through Tableau Server Software
– Connect the data to analysis and insight

Results

– Developed a roadmap for the redesign of toysrus.com

– Moved workload from reporting to analysis and action

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