A Fortune 1000 global TV-content distributor with rights to shows such as LOST and Battlestar Galactica, Sony owns over 60 web properties worldwide and has millions of unique visitors every month.
Using Google Analytics, we transformed the client’s account taxonomy and currently provide daily, weekly, and monthly reporting with data that can be trusted to drive profitable marketing activities.
Web Analytics: Organize, manage, and bring trust to data to make smarter decisions.
No trust in web analytics data: Multiple owners and a lack of framework meant the client didn’t trust the reported data and didn’t have a roadmap for how to manage web analytics.
Highly complex platform: The project was complicated by numerous platforms used by the client: Drupal for content management, Ning for community, and Brightcove and then MPX for video.
International teams and alignment: The 60+ web properties were geographically diverse, from Brazil to Poland, Hong Kong, and Russia. Local teams had to align with a set of standards.
Delve Partners focused first on Web Analytics, and over a period of the first two months delivered:
1. New taxonomy:
2. Ongoing Reporting:
3. DART integration
4. MPX integration
We delivered the following benefits to the client’s team: