Case Studies
Ideeli

Top daily flash sale e-commerce site, ideeli.com has over 6 million monthly visits and $100 million in combined series A through E funding.

Delve Partners provides not only detailed Analytics implementation instructions, but sees all current tasks in a context of a broader Analytics roadmap that e.g.

Hilary Spencer, Director of UX, Ideeli.com
Problem

ideeli had no trust in their current asynchronous Google Analytics implementation across all devices: desktop site, mobile site, iOS app and Android app. They needed understanding of the customer journey across devices, i.e. the ability to attribute sales correctly to devices, understanding of how customers interact with the website, what do they look at vs buy; views on product affinity, etc.

Process

Delve Partners began by interviewing ideeli’s CEO, CTO, CFO, Director of Merch, Director of Marketing/Acq/Retention, Director of UX, and Director of Operations to understand what needed to be tracked to make GA useful to them.

Outcome
  • Re-implemented Google Analytics with UNIVERSAL Google Analytics, across all devices
  • Not just an audit, but a Big Data Optimize guide – e.g. behavior throughout the user’s journey across devices
  • Implement Google Tag Manager and its Data Layer to simplify the implementation for the IT team
  • Currently in the process of illustrating the benefits of GA Premium, the premium version of Google Analytics
  • Currently in the process of generating ongoing cross-device and cross-customer segment dashboards in Tableau stored by Delve in the cloud.
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