Case Studies

FXDD is a provider of foreign exchange trading for retail and institutional clients. They are the number 2 currency trading platform in the world.

  • The client, FXDD, had no trust in their Google Analytics and SiteCatalyst data.
  • FXDD needed understanding of site activity: how are people entering the site, how are they browsing it, how do they become a lead
  • FXDD needed to connect web analytics with downloadable client analytics. What is the cost of acquisition, per source?

The first step was for Delve Partners to re-implement UNIVERSAL Google Analytics (Phase 1), using Google’s Open Measurement protocol to feed the downloadable client data into Google Analytics (Phase 2)

No outcomes yet, in the midst of doing the GA/SC Big Data Optimize Guides.

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