Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage.
No trust in data: Multiple owners and lack of a framework resulted in a situation where Crocs did not trust their reported data, and didn’t have a framework for managing web analytics
All the local teams needed to align behind a set of standards.
No centralized reporting: Crocs needed to bring data from all 22 sites into a single view, allowing for quick cross-country analysis
Organization has access to crocs.omni.bi, resulting in 100% democratization of the data.