Case Studies
Crocs

Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage.

Problem

No trust in data: Multiple owners and lack of a framework resulted in a situation where Crocs did not trust their reported data, and didn’t have a framework for managing web analytics

All the local teams needed to align behind a set of standards.

No centralized reporting: Crocs needed to bring data from all 22 sites into a single view, allowing for quick cross-country analysis

Approach
  • Review SiteCatalyst implementation at national and regional level
  • Work with IT to re-implement SiteCatalyst as needed
  • Define a new Data Dictionary for all site metrics
  • Create data visualizations for all levels of the organization
  • Pull data into an Amazon Datamart through the SiteCatalyst API
  • Interface with the cross-country data through Tableau Server
  • SoftwareConnect the data with insights and results
Results

Organization has access to crocs.omni.bi, resulting in 100% democratization of the data.

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